The Pretender

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Jackson Browne – 1976

“I’m going to be a happy idiot

And struggle for the legal tender

Where the ads take aim and lay their claim

To the heart and the soul of the spender

And believe in whatever may lie

In those things that money can buy” 

 

I am one of those people who pretend to avoid TV commercials as much as possible. If I am watching a program or TV news broadcast, I usually have a book in my lap and I automatically focus my attention to the book as soon as a commercial comes on. Since I am letting you peek at the real me, I’ll confess that the book is really an iPad that gushes forth advertising even more efficiently than its big brother the TV. I just like pretending that I read books and watch TV simultaneously.

When my professor asked our class to make a log of every advertisement we encountered on a particular day, I grumbled inwardly but flashed a happy smile when she finished announcing the assignment, remember, I am the consummate pretender.

The only type of advertising that I truly despise is junk mail, because it is a pesky intrusion that always threatens to conceal a crucial piece of correspondence, and that is the only reason I pick through it, honestly!

The first thing that I do when I come home is stand beside the trash can double checking the junk mail for an important bill or letter before tossing the entire stack of paper in the trash.

However, junk mailers are clever enough to know that people automatically toss the bulk of their efforts, because some of them try to disguise their advertisements in official looking envelopes.

I own a Toyota FJ Cruiser and I simply love the vehicle, but recently, I got a letter from Toyota in what looked like an official US Government envelope.

On the envelope there was a cryptic return address, a seal that resembled the US Presidential Seal, and a stern warning to anyone attempting to interfere with the delivery of this letter to the intended recipient, that a five year prison sentence was a possible consequence.

Of course, I immediately ripped open the letter thinking the IRS or some other government agency was after me. Nope, nothing of the sort, my Toyota warranty was about to expire, so the fine folks at Toyota just wanted to be sure that they got the chance to offer me an extended warranty.

Although Toyota ticked me off with that little stunt, I’ll forgive them because they make a damned fine automobile, and because I am a staunch capitalist at heart.

Seriously, how can I hold a grudge against Toyota when P.T. Barnum is one of my heroes?

Yes, Barnum, who promoted hoaxes and who was widely credited with coining the phrase, “there’s a sucker born every minute” is one of my heroes. I try my damnedest not to be a sucker, so when an advertiser hooks me with something clever, it is hard not to give them a nod for getting through my defenses.

Let the advertisers battle for my attention and brand loyalty, it makes me feel special and important. It even allows me the opportunity to pretend that I am far too sophisticated to be a sucker for a slick and cheesy marketing ploy, but we know the truth, don’t we?

 

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Pioneer of Satire

200px-Mark_Twain,_Brady-Handy_photo_portrait,_Feb_7,_1871,_croppedMark Twain

 When my professor assigned a blog post to profile a Print Pioneer, I eagerly signed up for Mark Twain, thinking it was a golden opportunity to write about my favorite work by Twain, Letters from the Earth.

My enthusiasm was dashed when I read the assignment guidelines in detail, and found that the primary focus had to be on the writer’s career in journalism.

However, I think I can be sneaky and still talk about them; despite the fact that, Letters from the Earth, were written at the end of Twain’s life and published posthumously.

Most people know of Mark Twain’s time as a riverboat pilot and the genesis of his pen name, if you don’t, you can read about that over at History.com.

He had an interesting early life and spent a couple of years of it bouncing between New York City, Philadelphia, and Washington D.C. working as a typesetter in print shops and publishing houses.

In 1857 he found himself in Cincinnati, Ohio working as a typesetter, but longing for adventure. He booked passage on a riverboat to New Orleans with the intention to travel onward to South America.

He never made it to South America, instead he became an apprentice on a riverboat, and actually obtained a pilot’s license, but his career was interrupted by the Civil War.

The war disrupted riverboat traffic to such an extent that Twain returned to Hannibal, Missouri and joined a secessionist militia group. He described the time as, “a couple of weeks retreating from Union troops rumored to be in the area.”

That description is so anti-climactic, that it reeks of the truth in a profoundly funny way, and it is the perfect jumping off point for his time spent as a journalist.

With the war still going on, he left the militia and struck out for the Nevada Territory, publishing occasional stories in San Francisco and New York papers as a Nevada correspondent.

In November of 1865 he gained notoriety when one of his short stories, The Celebrated Jumping Frog of Calaveras County, was published in papers across the country.

This is where Twain’s satirical genius is crystallized for me; because, that frog story is one big rambling disappointment, but that is the punch line, the fact that there is absolutely no payoff. I can sum that story up in in six words; there once was a compulsive gambler.

Twain went on to publish a series of travel letters for a newspaper that financed his tour of the Mediterranean and the Holy Land. The letters were later published in the book, Innocents Abroad.

Here is where I think I think Twain opened the door for future satirists in popular media. Twain became close friends with his travel companions and wrote about their experiences in a truthful, yet sarcastic manner.

They soon became bored with their many guided tours and began making fun of them by acting like dimwits and asking moronic questions.

Here is an excerpt from, Innocents Abroad, when the group is bored with the tour guide and begins amusing themselves by asking stupid questions.

 “Enough, enough, enough! Say no more! Lump the whole thing! Say that the Creator made Italy from designs by Michael Angelo!”

I never felt so fervently thankful, so soothed, so tranquil, so filled with a blessed peace, as I did yesterday when I learned that Michael Angelo was dead.

 

But we have taken it out of this guide. He has marched us through miles of pictures and sculpture in the vast corridors of the Vatican; and through miles of pictures and sculpture in twenty other palaces; he has shown us the great picture in the Sistine Chapel, and frescoes enough to frescoe the heavens–pretty much all done by Michael Angelo.

So with him we have played that game which has vanquished so many guides for us–imbecility and idiotic questions. These creatures never suspect–they have no idea of a sarcasm.

 

He shows us a figure and says: “Statoo brunzo.” (Bronze statue.)

 

We look at it indifferently and the doctor asks: “By Michael Angelo?”

 

“No — not know who.”

 

Then he shows us the ancient Roman Forum. The doctor asks: “Michael Angelo?”

 

A stare from the guide. “No — thousan’ year before he is born.”

 

Then an Egyptian obelisk. Again: “Michael Angelo?”

 

“Oh, mon dieu, genteelmen! Zis is two thousan’ year before he is born!”

This type of humor is mild by today’s standards, but Mark Twain was capable of much more edgy content, Letters from the Earth.

Twain thought that they were too heretical to be published in his day, and he was right. They weren’t published until 1962.

He is extremely harsh on Christianity, and both his biographer, and daughter were reluctant to publish them. They actually tried to explain Twain’s harshness on the hardship that he experienced in his late years. However, I think that there is ample evidence that Twain was at least an agnostic if not an atheist in his earlier writings.

He certainly struggled with aspects of the Christian faith as many people do, and I strongly identified with, Letters from the Earth, when I read them.  The letters are from the Archangel Satan to the Archangels Gabriel and Michael about his observations of humans and the religion they created, namely Christianity.

The message I came away with after reading them is that humans, however strange and brutal they might be at times, have a superior moral character than the God depicted in the Old and New Testaments.

People in Twain’s day did not attack religion in such a harsh manner in public media, and I find the fact that these letters were published in 1962 not at all surprising.  The year 1962, was at the front of a wave were many traditional ways of thinking were called into question.

I see our current generation of satirists like, Jon Stewart and Stephen Colbert, as owing their freedom to lampoon anything to a true pioneer like Mark Twain.